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Atari, Inc.

Overview

Atari, Inc. (Nasdaq: ATAR) is a wholly-owned (formerly majority-owned) subsidiary of Infogrames Entertainment S.A and encompasses its North American operations. Headquartered in New York City, Atari, Inc. employs approximately 150 employees across the U.S. Currently one of the largest third-party publishers of interactive entertainment software in the United States., Atari, Inc. develops, publishes and distributes games for all available platforms. Infogrames Entertainment once the majority shareholder in Atari, Inc, announced at the end of April 2008 to fully reacquire the company and bring to a closure a period of financial underperformance and making the Atari Group whole again.

Publishing
Atari's publishing business was created out of two primary publishing studios (Santa Monica, California and Beverly, Massachusetts) which focused on the company's core strengths: kids/family games, action/adventure games, retro arcade games and racing titles. With its emphasis on producing interactive entertainment for a mass entertainment audience, the company publishes games at a variety of price points, ranging from value-priced titles to premium-priced products. As of 2008, the company re-organized switching to handle core publishing out of New York, with satellite offices in Santa Clara, California and Seattle, Washington.

The Company's catalog of products comprises the following franchises: Alone in the Dark, Backyard Sports, Deer Hunter, Driver, Freddi Fish, Monopoly, Pajama Sam, Putt Putt, RollerCoaster Tycoon, Spy Fox, Test Drive, TONKA and V-Rally among others. Atari also formerly owned the Civilization series of games (sold in 2005) and and helped create the Unreal franchise (also sold in 2005). In addition, the Company has forged significant relationships with many of the entertainment industry's leading film and television studios and by doing so, has amassed a list of licenses that features some of the world's most popular entertainment properties, including: BeyBlade, Nickelodeon's Blue's Clues and Dora the Explorer, Dragon Ball Z, Dungeons & Dragons, Jeopardy, Warner Bros.' The Matrix, Warner. Bros.' Looney Tunes, Men In Black, Mission: Impossible, Terminator, Nicktoons, Wheel of Fortune, World of Outlaws and Yu Yu Hakusho, among others. Atari, Inc. divides its development efforts between internal Infogrames' studio Eden Games, and external development studios.

Active acquired development studiosFormer acquired development studiosFormer acquired distribution/publishing companiesDistribution
In North America, Atari's distribution organization encompasses more than 22,000 outlets, ranging from mass merchants and superstores to specialty stores, office superstores and wholesale clubs, as well as online retailers. Because of this network Atari, Inc is one of the leading distribution companies for both game and non-game software in the U.S. In addition to distributing titles developed and acquired by Atari and third party vendors like Her Interactive and LucasArts, this network also handles the distribution for Atari, Inc.'s affiliate labels, which include such companies as Strategy First, Xicat, and Codemasters.


Contributed by Freeman (16918) on Mar 27, 2005. [revised by : 4 other people].