The company was founded as Digital Bridges Ltd.
in 1998, soon focused on developing and publishing mobile games. In April 2005 the company was re-branded as I-Play
and two months later, in June 2005, the company acquired the development studio and porting company Ditto Studios
In May 2007 Oberon Media
announced to acquire the company. Oberon integrated I-Play as publishing division and re-launched the brand in April 2008, led by Don Ryan
. Next to mobile games, the scope was broadened to the casual PC games market, interactive TV, and alternate platforms such as Xbox Live Arcade and handhelds.
Also Known As
- Digital Bridges Ltd. (from 1998 to Apr, 2005)
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- I-Play -- The Official homepage