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Mastertronic Ltd.

Historical Events

    1983:

    • Company founded.

    1987:

    • The company acquires the UK publishing arm of Melbourne House as well as the name itself.

    1988:

    Aug 08, 2003:

    • Announcement that the British Mastertronic brand is being relaunched after a 12 year absence.

    Aug 13, 2004:

    • The company relaunches the M.A.D. budget label for high quality PC titles (sold in excess of 100,000 units) at sub-£10 prices.

    Nov 12, 2004:

    • The company launches MAD4Games, a subsidiary company focused on creating a new channel for delivering mobile games direct to the consumer, with top-quality games at value prices.

    Dec 10, 2004:

    • The company acquires rival budget publisher Sold Out.

    Feb, 2007:

    • The company acquires specialist sales agency Redback Sales.
    Company history contributed by Sciere (243569) and Macintrash (2515)