Phoenix Games B.V.

Overview

With a small elite team of 5 people specializing in licensing, marketing and publishing of value priced games, development and manufacturing are bundled through outsourcing and collaboration. This approach suppresses our fixed costs and enables a revolutionary low price strategy.

Phoenix Games BV has established itself as an exclusive publisher without any internal development. With contacts now established with more than 50 development companies there is no other company in the European game industry that has dealings with so many development companies.

We boast the shortest time required from development to product release in the industry. Ordinarily the average development period for a game is 18 months, whereas Phoenix need a mere 3-5 months. With integrated standards in production and packaging it is now possible to realize low costs through stabilization of variable costs and suppression of fixed costs. In the case of fixed costs we are suppressing development costs per product unit by maximizing the sales volume through a low cost strategy and also both diminishing advertising and promotional costs and maximizing operating profits by securing a dependable fan base through an identifying packaging of a series.

With long-term strategic partners based all over the world, Phoenix Games BV is perfectly situated to be able to recognise and effectively work with the challenges of price policy, competition, languages, region accessibility and most importantly, to ensure a profitable relationship with its distribution partners.

Phoenix Games BV has become the leading European publisher for Value Priced Games. To this end Phoenix has adopted for PS2, PSOne & PC formats, a completely different approach to product publishing and distribution. Phoenix aim is to bring quality product to the market at remarkable prices, thus maximising sales for the developers.

Source: Phoenix Games company profile

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