OverviewPlaydom, Inc. is a developer of social games for social networks like Facebook and MySpace. The company headquarters are based in Mountain View, California (USA). Playdom's games are free to play and the company's revenue comes from advertising and the sale of virtual goods.
The company was originally founded as YouPlus in mid-2008 by Daniel Yue, Rick Thompson and former Google employees Chris Wang and Link Xiao.
Playdom experienced rapid growth and acquired several companies including Merscom LLC in April 2010.
On July 28, 2010, The Walt Disney Company acquired Playdom for $563 million.
Contributed by Jeanne (75355) on Apr 17, 2011.