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Sears, Roebuck and Co.


Sears, Roebuck and Co. was the largest retailer in the U.S.A. in the 1970s, with about 900 stores. The company became involved with videogames when Atari pitched its first home console to the retailer, based around the game Pong. No toy or hi-fi stores were interested in the concept, and Sears was a last resort. Sears demanded a re-branding and exclusivity, and at Christmas 1975 about 150,000 Sears Tele-Gaming Pong consoles were sold in the U.S.

Two years later, when the Atari 2600 console was released, Sears, Roebuck and Co. also published re-branded versions of games through their chain of stores.


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