Weekend Promo: Up to 75% off Rollercoaster Tycoon, Leisure Suit Larry and more at GOG!

Sega AM3 R&D Division


Hitmaker was a SEGA-owned development studio based in Ōta, Tokyo, Japan. The studio was created in 1990 when part of Sega's amusement division was split off into a new team officially called Sega AM3 R&D Division, headed by Hisao Ogawa.

Like the other AM divisions, AM3 originally worked exclusively on arcade titles, and were known for a wide range of franchises including Crazy Taxi, Virtual On, Virtua Tennis, and Derby Owners Club. Along with each of Sega's other development divisions, AM3 was spun off as an independent studio on April 21, 2000, taking the name Hitmaker.

Sega Rosso was merged into Hitmaker in October 2003, and Hitmaker itself was merged back into Sega in July 2004. Hisao Ogawa was the studio head from its inception until his promotion to Sega's management team in 2004, at which point Mie Kumagai took over.

Also Known As

  • Sega AM3 R&D Division -- Former name, used until 2000.
  • Hitmaker (from 2000 to 2004)


Virtua Tennis 4(2011)
Arcade Hits Pack: Gunblade NY & L.A. Machineguns: Rage of the Machines(2010)
Virtua Tennis 2009(2009)
Sega Ages 2500: Vol.31 - Cyber Troopers: Virtual On(2007)
Crazy Taxi: Fare Wars(2007)
Manic Panic Ghosts(2007)
Sega Rally 2006(2006)
Virtua Tennis 3(2006)
Let's Go Jungle: Lost on the Island of Spice(2006)
Astro Boy: Omega Factor(2003)
Cyber Troopers Virtual-On Marz(2003)
Crazy Taxi 3: High Roller(2002)
Maze of the Kings, The(2002)
Segagaga (Limited Edition)(2001)
Virtua Tennis 2(2001)
Crazy Taxi 2(2001)
Virtua Athlete 2000(2000)
Confidential Mission(2000)
Crazy Taxi(1999)
Virtua Tennis(1999)
Cyber Troopers Virtual On: Oratorio Tangram(1998)
Winter Heat(1997)
Lost World: Jurassic Park, The(1997)
Daytona USA: Championship Circuit Edition(1996)
Gunblade NY: Special Air Assault Force(1996)
Last Bronx(1996)
Daytona USA Deluxe(1996)
Manx TT SuperBike(1995)
Baku Baku Animal(1995)
Sega Rally Championship(1995)
Cyber Troopers Virtual On(1995)
Jurassic Park(1994)
SegaSonic The Hedgehog(1993)
Dark Edge(1993)
Rail Chase(1991)
Dynamic Country Club(1991)


There is no trivia on file. If you have any interesting trivia about this company, please add it.

Related Web Sites

Browse Games

List Games