- The development team receives its new name after creating Sonic the Hedgehog.
- After completing Sonic Adventure, 12 members of the development team move from Tokyo to San Francisco to establish Sonic Team USA.
- After the reorganization, Sonic Team becomes SONICTEAM, Ltd., annex of Sega Corporation.
Oct 01, 2003:
- SONICTEAM, Ltd. is merged back into Sega and the Sonic Team name is retained.