In 2008 E. Daniel Arey announced the game development studio Big Red Button Entertainment, Inc., which he co-founded with Bob Rafei.

Previously, he joined Ready at Dawn Studios in August 2007 as a Creative Director to work on a new original intellectual property already in development.

Prior to that, he was the Creative Director of Naughty Dog studios, a division of Sony Computer Entertainment America. As a writer, director, and senior designer, Dan has worked with publishers ranging from Electronic Arts, Accolade, SEGA of America, Crystal Dynamics, and Sony. An early proponent of interactive and convergent media, Dan led the earliest titles in this regard during his tenure as Design Manager for Crystal Dynamics. At Crystal, Dan designed games using film content and stronger narrative techniques as early as 1992 and has been an industry leader in story enhanced gaming for more than a decade.

Continuing his career at Naughty Dog, Dan has been involved in the design of the Crash Bandicoot and Jak and Daxter series, two best selling franchises that have together sold more than 35 million units.

Dan has been involved in the design and IP development of the following best selling titles:

Jak X – 2005 Jak 3 - 2004 Jak II - 2003 Jak and Daxter: The Precursor Legacy – 2001 Crash Team Racing - 1999 Crash 3: Warped - 1998 Crash Bandicoot 2: Cortex Strikes Back – 1997 Gex: Enter the Gecko - 1997 Blood Omen: Legacy of Kain - 1996 Gex 3DO - 1995 Blazing Dragons (Dragon Tails license with Terry Jones of Monty Python) - 1994 Total Eclipse – 1993 Crash ‘n Burn – 1993

Dan has been a contributor to Game Developer Magazine, Creativity Magazine. and a frequent lecturer at the Game Developers Conference, E3, DICE, SIGGRAPH, Writer’s Guild of America, and USC School of Cinema.

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