Barry Jafrato

Developer Biography

Mr Jafrato began his career in the interactive entertainment industry in 1989 as International Director at Virgin Mastertronic, where he set up European distribution for both PC hardware and Sega's Game Gear and MegaDrive. From Virgin, Mr Jafrato went on to become International Managing Director of Hasbro Interactive where he grew the business from inception to a $200 million operation.

Mr Jafrato then became Managing Director of International Publishing for Acclaim International, where he introduced such brands as Turok, ATV Quad Power Racing and Burnout. In May, 2005, he joined Codemasters as Senior Vice President of Brand.

Contributed by Sciere (506100) on May 13, 2005.