Hiroshi Yamauchi has been a part of Nintendo long before video games even existed. In 1950, Yamauchi (the Grandson to the establishing President of the company, Fusajiro Yamauchi) took the reigns of Yamauchi Nintendo & Co who's main purpose at the time was the creation and distribution of playing cards throughout Japan. Years later, Yamauchi had a major hand in guiding Nintendo into the video gaming business and watched the small company go global with its Nintendo Entertainment System/Famicom.

Hiroshi Yamauchi held his position at the company for 52 years, retiring in 2002.

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