Craig was General Manager for Sierra Online's original development studio near Yosemite National Park, shipping numerous titles and overseeing Sierra's entry into the MMORPG segment.

He moved on to Electronic Arts, Inc. as Vice President and Executive Producer for Electronic Arts Partners, managing a portfolio of externally developed PC and console titles ranging from licensed movie games to new intellectual property, and Vice President of Online for Electronic Arts' Westwood Studios in Las Vegas managing EA's MMORPG Earth & Beyond.

Next, he became Vice President and General Manager of Z-Axis, an Activision studio. In this role, Craig managed the development of multiple console titles, including the 2006 X-Men game X-Men: The Official Game.

On July 9, 2007 he joined Turbine, Inc. as VP of Product Development. He plans and directs the development and production of all of the company's products including The Lord of the Rings Online, Dungeons & Dragons Online, Asheron's Call, and all future projects.

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