David has worked in the videogame industry since 1990 when he started testing Ultima 5 on the Atari ST. After many years as a producer at Electronic Arts UK, he switched from publisher to developer and created Relentless Software, a developer focused on social gaming.

Relentless worked the EyeToy and Singstar franchises before developing Buzz! The Music Quiz for Sony Computer Entertainment, the start of a franchise that has since sold millions.

David continues to oversee production of all games at Relentless and employs proven working practices which focus on quality of life.