Peter Zetterberg is the founder of Unique Development Studios (UDS) started in 1994. He was managing director up to April 1999 and has been active both in the board and as deputy managing director. His role as Creative Director for UDS has been the design, production and most importantly international sales. With nine years in the industry Peter has built up an extensive network of contacts and relationships with publishers and game developers. On 30 December, 2002, he became CEO of Daydream Software, a listed games creations company in Sweden. In April 2005, he became Codemasters' Head of Acquisitions.

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