Bob WelchDeveloper BIO
After receiving a BFA in Industrial Design from Massachusetts College of Art, Welch joined
Parker Brothers as a lead designer specializing in electronic toys and games. His first homerun was
Bop It, a handheld electronic game that spawned a franchise that has sold over 20 million units to date.
He went on to found Welch Design, where he invented and licensed products to
Mattel, Fisher-Price, Milton Bradley, Tiger Electronics, and others. During this time Welch also consulted to
Hasbro Interactive, helping the company launch its interactive toy business.
Next Welch joined Hasbro Interactive as Director of Business Development; in this capacity he oversaw developer relations and acquisitions for North America and Europe; he later became Creative Director, where his responsibilities included initiating original concepts and developing concepts based on numerous Hasbro licenses. At Hasbro, Welch was involved with
Zapper,
Axis and Allies (1998),
Atari PurePlay;
Dig Dug,
Warlords,
Ms. PacMan,
Monopoly,
The Game of Life,
Clue, and
G.I. Joe.
Next, Welch was Executive Producer for
Atari, where he oversaw a strategy game business with franchises that generated $250 million in revenue. His Atari hits included
Rollercoaster Tycoon 3,
Sid Meier’s Pirates, the
Civilization series,
Axis & Allies (2004),
Act of War: Direct Action,
RISK: Global Domination, and
Atari Anthology.
In 2007 he is CEO and Executive Producer of
Super-Ego Games.
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Games CreditedStar Wars: Empire at War - Forces of Corruption (2006), LucasArts
Act of War: Direct Action (2005), Atari, Inc.
Indigo Prophecy (2005), Atari Europe S.A.S.U.
RollerCoaster Tycoon 3: Soaked! (2005), Atari Europe S.A.S.U.
Atari: 80 Classic Games in One (2004), Atari, Inc.
Axis & Allies (2004), Atari, Inc.
Chris Sawyer's Locomotion (2004), Atari, Inc.
RollerCoaster Tycoon 3 (2004), Atari do Brasil Ltda.
Sid Meier's Pirates! (2004), Atari, Inc.
Once Upon a Knight (2003), Deep Silver, ZUXXEZ Entertainment AG
RISK: Global Domination (2003), Atari, Inc.
Sid Meier's Civilization III: Conquests (2003), Atari, Inc.
