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Alex Bertie

Game Credits

Marketing

F1 2013 (2013)   (VP, Brand and Marketing)
F1 Race Stars (2012)   (Vice President, Brand & Marketing)
Kingdoms of Amalur: Reckoning (2012)   (Vice President, Marketing)
International Cricket 2010 (2010)   (Vice President of Brand & Marketing)
DiRT 2 (2009)   (Brand Marketing)
FUEL (2009)   (VP, Brand & Marketing)
Harry Potter and the Half-Blood Prince (2009)   (Worldwide Studio Marketing Team)
Harry Potter and the Half-Blood Prince (2009)   (Worldwide Studio Marketing)
Leisure Suit Larry: Box Office Bust (2009)   (VP of Brand & Marketing)
Overlord: Dark Legend (2009)   (Vice President of Brand)
Overlord II (2009)   (VP of Brand)
Zubo (2008)   (Zubo Marketing)
Harry Potter and the Order of the Phoenix (2007)   (UK Studio Marketing)
Harry Potter and the Order of the Phoenix (2007)   (UK Studio Marketing)
Battlefield 2142 (2006)   (Marketing)
Battlefield 2: Booster Pack - Armored Fury (2006)   (Marketing Director)
Battlefield 2: Booster Pack - Euro Force (2006)   (Marketing Director)
Battlefield 2: Modern Combat (2005)   (Marketing & Publishing)
Battlefield 2: Special Forces (2005)   (Marketing Director)
Harry Potter and the Goblet of Fire (2005)   (UK Studio Marketing)
Harry Potter and the Goblet of Fire (2005)   (EMS)
Harry Potter and the Prisoner of Azkaban (2004)   (European Studio Marketing)
Harry Potter and the Sorcerer's Stone (2003)   (European Marketing Manager)
 

Public Relations

Kingdoms of Amalur: Reckoning (2012)   (Vice President, Public Relations)
Red Dead Redemption (2010)   (Rockstar Publishing Team)
Battlefield 2142 (2006)   (PR)
Burnout 3: Takedown (2004)   (EA Marketing Team)
Harry Potter and the Prisoner of Azkaban (2004)   (European Studio Marketing )
Harry Potter and the Prisoner of Azkaban (2004)   (UK Studio Marketing )
Harry Potter and the Sorcerer's Stone (2003)   (European Marketing)
Harry Potter: Quidditch World Cup (2003)   (European Marketing Manager )
 

Thanks

Operation Flashpoint: Dragon Rising (2009)   (Brand, Marketing & PR Thanks to)
 

Other

Overlord Minions (2009)   (Vice President of Brand)
Battlefield 2142: Booster Pack - Northern Strike (2007)   (Marketing )
 

Companies

Red Dead Redemption (2010)   (Rockstar Publishing Team)
 


Developer Biography

Since the end of August 2008, Alex Bertie is Vice President, Brand & Marketing at Codemasters. Previously he was Electronic Arts’ European Studios Marketing Director. During his five-year tenure with EA, Alex worked with EA’s three major European studios – Dice, Criterion and Bright Light – and managed franchises including Harry Potter, Burnout and Battlefield. Alex joined EA from the music industry where he served in marketing and A&R roles at BMG/RCA and Polydor/Universal.

At Codemasters he is responsible for the strategic and operational marketing, including brand and product management, on a worldwide basis.

Last updated: Aug 30, 2008