Adrian J. Fernandez-Lacey

Also Known As

  • Adrian Lacey

Game Credits


Rabbids Appisodes (2016)   (Director IP Business Development)
Steep (2016)   (IP Development Director)
Assassin's Creed: Syndicate (2015)   (IP Business Development Director)
Rayman Adventures (2015)   (IP Business Development Director)
Just Dance Now (2014)   (IP Business Development Director)
Valiant Hearts: The Great War (2014)   (IP Business Development Director)
Just Dance 2014 (2013)   (Director IP Business Development)
Rayman Legends (2013)   (IP Business Development Director)
Just Dance 4 (2012)   (Director IP Business Development)
The Adventures of Tintin: The Game (2011)   (IP Development Director)


From Dust (2011)   (Game Support Team - Producer)
Just Dance: Summer Party - Limited Edition (2011)   (Producer - Game Content Support)
Michael Jackson: The Experience (2010)   (Producer)
Just Dance (2009)   (Producer)
Rabbids Go Home (2009)   (Game Content Support)


Stardom: Your Quest For Fame (2000)   (Localization)


Valiant Hearts: The Great War (2014)   (IP Business Development Director)
Rabbids Land (2012)   (IP Development Director)
Beowulf: The Game (2007)   (International Brand Manager)
Driver: Parallel Lines (2007)   (Marketing Game Manager)
Rayman Raving Rabbids 2 (2007)   (International Brand Manager)
Rayman Raving Rabbids (2006)   (Marketing Game Manager)
Rayman Raving Rabbids (2006)   (Editorial Marketing - Marketing Game Manager)
Tom Clancy's Ghost Recon: Advanced Warfighter (2006)   (Editorial Marketing)
Tom Clancy's Ghost Recon: Advanced Warfighter (2006)   (Marketing Coordinators)
Tom Clancy's Ghost Recon: Advanced Warfighter (2006)   (Editorial Marketing)
World Racing (2003)   (Marketing)
Outlaw Golf (2002)   (Marketing)
Casino Mogul (2001)   (Sales & Marketing Team)
Political Tycoon (2001)   (UK)

Public Relations

Conan (2004)   (PR Manager UK)
Knights of the Temple: Infernal Crusade (2004)   (Marketing)
Factory Mogul (2002)   (Team)
Outlaw Golf (2002)   (Marketing)


Teenage Mutant Ninja Turtles: Smash-Up (2009)   (Special Thanks)
Chessmaster: Grandmaster Edition (2007)   (Special Thanks)
Peter Jackson's King Kong: The Official Game ... (2005)   (Special Thanks to)


Assassin's Creed: Syndicate - Jack the Ripper (2015)   (IP Business Development Director)
Assassin's Creed: Unity - Dead Kings (2015)   (IP Business Development Director)
ZombiU (2012)   (IP Development Director)
Parkan: Iron Strategy (2001)   (Sales & Marketing Team)

Developer Biography

IP Development Director Adrian Fernandez-Lacey got his first taste of game development in his early twenties working in coin operated entertainment and gaming. Having worked on high-profile games such as The Simpsons, Trivial Pursuits and Monopoly, Adrian then moved his career to the mainstream world of video games. He joined Centresoft Ltd, an exclusive Sony distributor where he was responsible for developing the Hasbro/Microprose range and for increasing sales volume in new and existing markets.

Canadian-born Adrian continued his home entertainment career in Europe where he promoted games such as Airline Tycoon, Outlaw Golf and Shrek. Keen to expand both his creative and international horizons, Adrian moved to Mexico where he became more involved with animation and the storytelling side of the games industry. Adrian’s comprehensive knowledge of video games led him to the Ubisoft Montpellier studios in 2004. With Ubisoft he has marketed and produced a number of award-winning and commercially successful games such as King Kong and the twice BAFTA award winning game Ghost Recon Advanced Warfighter. He has also developed new franchises including titles such as The Raving Rabbids and Just Dance.

Adrian’s extensive experience has given him a diverse, successful and dynamic career within the industry and he is currently working on a number of TV, game and film projects.

Last updated: Feb 06, 2011