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Shane Hebard-Massey

aka: Shane Hebard
Moby ID: 267458

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As a Research Analyst for Electronic Entertainment Design and Research (EEDAR), Shane Hebard-Massey specializes in gaming incentives and motivational features in game design. The analysis of these incentive structures allows for the forecasting of revenue, product longevity and user retention rates.

Shane Hebard-Massey joined Electronic Entertainment Design and Research in 2007 after three years at Sony Computer Entertainment of America (SCEA). While at SCEA, Shane’s work focused on the construction of models for testing procedure and the reliability of initial game releases for the PlayStation 2 and the PlayStation Portable (PSP).

In addition to his work at SCEA, Shane Hebard-Massey has over five years experience in competitive game event management and emerging multimedia technologies.

Prior to entering the video game industry, Shane Hebard-Massey owned BallPointPen Productions, a promotions company for local, national and international underground musical performance groups.

Shane Hebard-Massey lives in La Jolla, California with his wife Kerri, a Neuroscientist.

Credited on 5 games

God of War II (2007, PlayStation 2) Contingent Game Test Analysts
Rogue Galaxy (2007, PlayStation 2) Contingent Game Test Analysts
Gretzky NHL 06 (2005, PSP) Contingent Game Test Analysts
Gretzky NHL (2005, PSP) Game Test Analysts
Gretzky NHL 2005 (2004, PlayStation 2) Game Test Analysts

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