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Mary Bihr

Game Credits

Business

Lucidity (2009)   (VP, Global Publishing)
Star Wars: Battlefront - Elite Squadron (2009)   (Vice President of Global Publishing)
Star Wars: The Clone Wars - Jedi Alliance (2008)   (Executive in Charge)
Secret Weapons Over Normandy (2003)   (VP Global Publishing)
 

Production

Star Wars: The Force Unleashed II (2010)   (Vice President, Global Publishing)
Loom (1990)   (Production Coordinators)
 

Marketing

Grim Fandango: Remastered (2015)   (Director of Sales and Marketing)
Star Wars: The Old Republic (2011)   (VP of Global Marketing)
Star Wars: The Force Unleashed (Ultimate Sith Edit... (2009)   (Vice President, Global Publishing)
Star Wars Galaxies Trading Card Game (2008)   (Sr. Director of Global Sales)
Star Wars: Episode III - Revenge of the Sith (2005)   (Channel Marketing)
Star Wars: Demolition (2000)   (Vice President of Worldwide Sales and Marketing)
Star Wars: Episode I - Jedi Power Battles (2000)   (Vice President of Global Sales and Marketing)
Star Wars: X-Wing Vs. TIE Fighter + Balance of Power (2000)   (Sales and Marketing Manager)
Indiana Jones and the Infernal Machine (1999)   (VP of Global Sales and Marketing)
Star Wars: Episode I - Racer (1999)   (Director of Sales and Marketing)
Indiana Jones and his Desktop Adventures (1996)   (Director of Sales and Marketing)
Mortimer and the Riddles of the Medallion (1996)   (Director of Sales & Marketing)
The Dig (1995)   (Director of Marketing/Sales)
Maniac Mansion: Day of the Tentacle (1993)   (Product Marketing by)
Star Wars: Rebel Assault (1993)   (Director of Marketing)
Star Wars: X-Wing (1993)   (Product Marketing)
Star Wars: X-Wing - Imperial Pursuit (1993)   (Marketing)
Defenders of Dynatron City (1992)   (Product Marketing by)
Star Wars: The Empire Strikes Back (1992)   (Product Marketing by)
Pipe Dream (1989)   (Marketing Communications Manager)
 

Public Relations

Monkey Island 2: LeChuck's Revenge - Special ... (2010)   (Vice President, Global Publishing)
The Secret of Monkey Island: Special Edition (2009)   (Vice President (Global Publishing))
Star Wars: Battlefront - Elite Squadron (2009)   (Vice President of Global Publishing)
Star Wars Trilogy: Apprentice of the Force (2004)   (VP, Worldwide Sales & Marketing )
Escape from Monkey Island (2000)   (Vice President of Worldwide Sales and Marketing)
Star Wars: Rogue Squadron 3D (1998)   (Marketing)
The Curse of Monkey Island (1997)   (Director of Marketing and Sales)
Star Wars: X-Wing Vs. TIE Fighter (1997)   (Marketing / PR)
Afterlife (1996)   (Sales and Marketing Lead)
Full Throttle (1995)   (Director of Marketing)
Star Wars: Rebel Assault (1993)   (Director of Marketing)
Super Star Wars: The Empire Strikes Back (1993)   (Marketing Manager)
Star Wars: The Empire Strikes Back (1992)   (Product Marketing [LucasArts])
Super Star Wars (1992)   (Product Marketing by)
Star Wars (1991)   (Product Marketing)
Loom (1990)   (Marketing Communications Manager)
Pipe Dream (1989)   (Marketing by)
Their Finest Hour: The Battle of Britain (1989)   (Marketing Communications Manager)
 

Creative Services

Star Wars: Jedi Knight - Mysteries of the Sith (1998)   (Production)
Star Wars: TIE Fighter (1994)   (Project Coordination and special assistance at LucasArts)
Star Wars: X-Wing (1993)   (Project Coordination and special assistance at LucasArts)
 

Administration

Maniac Mansion (1987)   (Administrative Support)
 

Support

Zak McKracken and the Alien Mindbenders (1988)   (Administrative Support)
Maniac Mansion (1987)   (Administrative Support)
 

Thanks

LEGO Star Wars: The Video Game (2005)   (Special Thanks To)
LEGO Star Wars: The Video Game (2005)   (Special Thanks)
Star Wars: Episode III - Revenge of the Sith (2005)   (Special Thanks)
Star Wars: Republic Commando (2005)   (Special Thanks)
Star Wars: Battlefront (2004)   (Special Thanks)
Star Wars: Knights of the Old Republic II - The Si... (2004)   (Special Thanks)
Indiana Jones and the Emperor's Tomb (2003)   (Special Thanks)
Star Wars: Galaxies - An Empire Divided (2003)   (Special Thanks)
Star Wars: Knights of the Old Republic (2003)   (Special Thanks)
Star Wars: Bounty Hunter (2002)   (The Developers Wish To Thank)
Star Wars: The Clone Wars (2002)   (Special Thanks)
Outlaws (1997)   (Special Thanks To)
Star Wars: Shadows of the Empire (1996)   (Special Thanks)
 

Other

Kinect Star Wars (2012)   (Vice President, Global Publishing)
Star Wars: The Old Republic (2011)   (VP of Global Sales)
Monkey Island 2: LeChuck's Revenge - Special ... (2010)   (Vice President, Global Publishing)
Star Wars: The Force Unleashed II (2010)   (Vice President, Global Publishing)
LEGO Indiana Jones 2: The Adventure Continues (2009)   (VP Global Publishing)
The Secret of Monkey Island: Special Edition (2009)   (Vice President, Global Publishing)
Tales of Monkey Island: Chapter 5 - Rise of the Pi... (2009)   (Vice President of Global Publishing)
Fracture (2008)   (Senior Director of Global Sales)
Star Wars: Episode III - Revenge of the Sith (2005)   (Sales)
Star Wars: Rogue Squadron II - Rogue Leader (2001)   (Vice President of Worldwide Sales and Marketing)
Star Wars: Jedi Knight - Dark Forces II (1997)   (LucasArts Entertainment Company)
Battlehawks 1942 (1988)   (Production & Marketing Assistant)
 


Developer Biography

As vice president, worldwide sales and marketing Mary oversees LucasArts' global sales and marketing objectives.

Prior to Mary's promotion to vice president of worldwide sales, she served as the company's director of sales and marketing domestically, a position which she held since 1993. In this role her responsibilities included management of distribution, merchandising, product marketing, advertising, public relations, and technical/customer support. She also oversaw third party OEM sales and marketing alliances.

Mary joined LucasArts in 1988 and helped establish the Marketing department. She has been responsible for the management of domestic marketing activities since 1993, and domestic sales activities since 1995.

Prior to LucasArts, Mary was a senior account manager and consultant for several technology-oriented advertising agencies including D'Arcy, Masius, Benton & Bowles, Grey Advertising and PGH&H. Mary has specialized in technology marketing since 1980, directing the communications efforts of early Silicon Valley start ups.

Mary earned a Bachelor of Arts degree from University of California, where she also completed her graduate studies in Education and course work in marketing.

Source: Selected articles from LucasArts official company website.

http://www.lucasarts.com/about/officers.htm

Last updated: Feb 09, 2004