One to two million. That is my back of the envelope calculation of what ilovebess cost. Elan Lee, VP of Experience Design at 42 Entertainment and Lead Designer and Director of the incredibly successful Alternate Reality Game ilovebees, was vague about the costs of an ARG during his talk at the Montreal International Game Summit. While he did not give a definitive number he did say a "typical" ( if there is such a thing ) ARG costs three to four times as much as a casual game and many many times less than the production cost of a major console game. Having a rudimentary understanding of the casual game market and the costs associated with producing a title I feel confident of the one to two million dollar estimate. Of course this doesn't really gel with an earlier statement Elan made in his talk saying during the height of staffing levels the ilovebees team was around 140 people. 140 people can burn through a lot of money pretty quickly.

While I was a fan of the game I never really participated in ilovebess. Did anyone actually get active in the game? Did you even know about 42 Entertainment's other project hex 168?

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