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GameDaily is reporting that former President and COO, John Riccitiello, has rejoined EA as CEO. Riccitiello left the company in 2004 to found Elevation Partners with rocker Bono and other industry heavy weights. Elevation Partners most notable deal was the Pandemic/Bioware merger. Over a year ago EP pledged $300 million to the mega studio, yet it is still unclear whether the investment was foolhardy or revolutionary.
In addition to CEO, Riccitiello also lands a seat on the board of EA putting himself in an unassailable position at an unassailable publisher. |
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