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DescriptionTHE [email protected] is a raising simulation and rhythm game where the player takes on the role of a producer for talent agency 765 Production. He is in charge of training 10 pop idols, including Haruka Amami, Chihaya Kisaragi, Yukiho Hagiwara, Yayoi Takatsuki, Ritsuko Akizuki, Azusa Miura, Iori Minase, Makoto Kikuchi, and Ami and Mami Futami. The player starts by choosing one idol to train, but may eventually train up to three idols at a time. The three primary activities in the game are Lessons, which are minigames to raise an idol's stats, Communications, which involve increasing an idol's memories and fan count by exposing them to the public and doing jobs, and Auditions, which increase an idol's fan count, statistics and performance ranking by doing performances. The game gives a limited amount of time to raise an idol's rank, and if the player does not succeed, a retirement concert for the idol is held, and the player must start over. Each idol has a signature song, and costumes may be changed for performances.
Game data is saved on two separate card types: a Producer Card for Producer Rank, and an Idol Card for idol status. One Producer Card may be used for up to 50 idol units, but Idol Cards are limited to one, so multiple Idol Cards are needed. The game's online functions were taken down on September 1, 2010 to make way for THE [email protected] 2.
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- "アイドルマスター" -- Japanese spelling
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