Fashion Craze is a time management game that lets players manage a busy fashion boutique.

Maria takes over the running of her Aunt Lynne's shop while she is away on a trip. In the store, her duties include showing customers to their seats, giving their clothing orders to the seamstress to make, and picking up and delivering each item. They are then escorted to the dressing room and, when finished there, Maria collects their money. The shop carries accessories (hats, sunglasses etc.) in addition to its custom-made clothes. Merchandise offered changes for the seasons, in quantity, color and style, as the game progresses. Other activities include changing Maria's work outfit as well as the decor and color schemes inside the shop.

Maria needs happy customers so improve the shop's reputation and profit. If a customer grows impatient while waiting to be seated or for the fulfillment of their requests, their unhappiness will show inside a heart icon which appears with each person. If they have to wait too long, they may walk out the door; something that must be avoided at all costs. To appease them, Maria can offer refreshments or gifts (flowers for a woman; a toy car for a young boy, for instance). On a busy day with lots of customers, Maria has her hands full, and it can get hectic keeping everyone satisfied.

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