M M M M M M M M M M MAGIC!?
I played the game. I watched the video you linked below. I don't see the point. Running around shouting catchphrases is stupid.
Watch this, just mute the annoying voiceover. YOU'LL UNDERSTAND.
What I did was merely quote a game in a game's forum. Jeez...
But nonetheless, it was very memorable to me. The silliness of it made me laugh. I especially like how the they did the whole "M M M M M M" thing (one letter per row, scrolling really fast down).