Nintendo had planned on including Game & Wario
as pre-installed software for the WII U's release. They changed their mind later, judging the game's quality as exceeding that fitting a preinstalled piece of software and the game to be prospectively so financially profitable as to deserve being released as a full game; the decision to include the mini-games in the Wario
franchise dates to the rethink.
For the purpose of promoting the game prior to its launch, Nintendo created Crowdfarter
, jokingly mimicking well-known collective fundraising site Kickstarter. There, players received coins — usable to get bonus wallpapers, ringtones, and even a trailer of the game — as a reward for spreading the word about the game on Facebook and Twitter. The «funding» activity ceased on the game's release.