In the beginning of the game, the player creates a female manager avatar, customizing her facial features, skin color, hairstyle, and clothes. Afterwards, the player is presented with a boutique-to-be which is initially just an empty room. The first steps are therefore dedicated to decorating the place, purchasing various types of furniture and accessories: tapestry, flower pots, mirrors, clothes racks, floor tiles, chairs, sofas, etc.
Naturally, clothes and accessories (shoes, bags, purses, wallets, earrings, etc.) must also be purchased and then placed on the appropriate racks. Customers will then enter the shop and start buying the products. The game flows in real time, as new items gradually become available and customers grow content or dissatisfied with the shop. The shop also has "levels", which correspond to the quality of the player's purchases and decoration abilities. Many items become available only at a certain time, and require the boutique to have reached a certain level.
The game can only be played online. The player can communicate with other players, connect to Facebook, invite friends, and view shops constructed by other players.
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