is a simulation game in which the player opens and manages a nightclub. In the beginning of the game the player is presented with an empty and rather small room; the first steps involve choosing floor types, purchasing furniture (tables, stools, etc.), and decorating the walls of the future bar with posters. People will gradually begin to visit nightclub; dance floor must be organized in order to entertain them. DJs put on music (either in-game or selectable from the player's iTunes collection), and bartenders mix drinks for the visitors.
The game flows in real time: even when the player is not actively participating, visitors keep coming and going, money is being earned, and new items gradually become available. The game can only be played online, and social interaction plays an important role. Players can view each other's nightclubs, send virtual visitors and gifts, leave comments, and chat with each other. Successful socializing aids players to increase the level of their nightclubs, unlocking new features and achievements.
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