DevelopmentJuiced was first under development as Lamborghini, with an official license, at Rage Software. The game was to feature the entire range of Lamborghini cars past and present, with help and assistance from Lamborghini's chief designers and technicians. Unfortunately, it was canned six weeks before release when the development studio collapsed. Out of the ashes of Rage’s Warrington Studio, Juice Games was formed.
Meanwhile, the Lamborghini license had been snapped up by Electronic Arts for an unknown project, so the new team was forced to design a new concept for their near-finished game and turned to the street racing scene, ironically with a direct competitor of EA's Need for Speed Underground.
Juiced was to be published by Acclaim. When the publishing company filed bankruptcy in August, 2004, the game was without a publisher, but relatively safe, as it was financed and managed independently by the development funding firm Fund4Games, which held all the rights.
Take-Two made an offer, but Juiced was eventually picked up by THQ for $10.5 million. Although the game was considered finished - there even were some reviews - THQ decided to fine-tune it for another seven months.
- PC Powerplay (Germany)
- Issue 04/2006 - #4 Sports/Racing Game in 2005 (Readers' Vote)