Advertising BlurbsPress Release (January 6, 1995):
TIME WARNER INTERACTIVE, KAWASAKI MOTORS CORP., AND DOMARK TEAM UP FOR LINE OF MOTORCYCLE RACING GAMESLAS VEGAS, Jan. 6 /PRNewswire/ -- Time Warner Interactive, Inc., Games Division today announced at the Winter Consumer Electronics Show a March 1995 roll out of its new "Kawasaki(R) SuperBike Challenge(TM)" line of motorcycle racing games for the Sega(TM) Genesis(TM), Super Nintendo Entertainment System(R), and Game Gear(TM) systems. The company is previewing the Sega Genesis version at the St. Tropez Hotel in suite #2903. Kawasaki is legendary in the sport of motorcycle racing and "Kawasaki SuperBike Challenge" is shaping up to be the fastest and most realistic motorcycle racing game ever developed for home entertainment thrill-seekers. Built upon Domark's acclaimed Formula One(TM) engine, "Kawasaki SuperBike Challenge" surpasses, with increased speed, enhanced graphics, and a first-person-perspective driving experience that feels like real motorcycle racing.
'Kawasaki(R) SuperBike Challenge(TM)' Previews at Winter Consumer Electronics Show
"Renowned for high performance engineering and blistering speed, Kawasaki is the perfect license for motorcycle racing products," stated Mark Beaumont, Vice President, Time Warner Interactive, Games Division. "Additionally, teaming Kawasaki's name recognition with Time Warner Interactive's resources creates a powerful relationship for cross-promotional opportunities, and effective marketing and sales support programs."
The "Kawasaki SuperBike Challenge" spring launch will be supported by comprehensive promotional plans designed to build product awareness and consumer anticipation. Plans include a challenge sweepstakes, national print advertising, and retail merchandising programs.
The sweepstakes will be held the first quarter of 1995 with prizes including a Kawasaki Team Green Mountain bike, radio controlled Kawasaki Ninja Motorcycles, Kawasaki premium items, and actual "Kawasaki SuperBike Challenge" product.
Created to give you the control and feel of motorcycle racing with amazing speed and handling, "Kawasaki SuperBike Challenge" takes you to the world of international competition. Start with your bike, an exact replica of Kawasaki's hot Ninja(TM) ZX-11 all the way down to its legendary mean-green paint job. Now select your racing caliber: Novice, Amateur, Professional, or do you dare compete as Expert! Select your race mode. Go solo, race with a buddy in 2-player mode, or face off with a computer opponent. Feeling really hot? Race in "Turbo" for an all out show-down at the fastest speeds.
Pick your poison. There are 14 real international racing circuits from which to choose. There's Monza, Italy; considered a lightning fast circuit by the pros. They'll also tell you the key to this race is in the Parabolic corner; get this right and you will reach fantastic speeds for a winning time. Or try Sweden's Anderstorp track. It sports a good mix of fast straights and tight corners that present plenty of overtaking opportunities for the observant rider. Britain, Spain, Australia and more, they're all yours for the racing. Or go for the awesome and grueling Suzuka 8-hour endurance course, complete with night riding and rider changeovers.
No matter where you choose to race, you'll want to work on strategy. Check out the track terrain and layout; a tight sequence of turns might change your mind on high gear ratios. Weather conditions take on new meaning as you select tires for maximum traction and reduced wipe outs. Pit stops, gas consumption, tire wear, qualifying laps, and sustained bike damage are all part of the race. Outsmart, outpace, and outrace the competition as you build your international motorcycle racing reputation and become the Kawasaki challenger!
"Kawasaki SuperBike Challenge" is licensed to Time Warner Interactive, Inc. from Domark, the line's developer and creator of "Formula One(TM)."
Time Warner Interactive. Inc., a subsidiary of Time Warner Inc. (NYSE: TWX), develops and publishes interactive consumer entertainment products across electronic media. Sega(TM), Genesis(TM) and Game Gear(TM) are trademarks of Sega Enterprises Ltd. Kawasaki(R) and Ninja(R) are trademarks licensed by Kawasaki Motors Corp., U.S.A. All product names are trademarks or registered trademarks of their respective owners. -0- 1/6/95
/CONTACT: Tracy Egan, Public Relations Manager, Time Warner Interactive Games Division, 408-232-3213/
CO: Time Warner Interactive Inc.; Time Warner Inc.; Domark Inc.;
Kawasaki Motors Corp. ST: California IN: CPR SU: PDT
TM-JC -- SJ004 -- 0062 01/06/95 09:04 EST
Contributed by Jeanne (75605) on Jan 01, 2011.