The cover features Kyrie Irving of the Cleveland Cavaliers.
Unreleased NBA Live 13
The series was originally supposed to make a return in late 2012 as NBA Live 13
. The game was under development by EA Tiburon for the PlayStation 3 and Xbox 360 consoles until 27 September 2012, when the game was cancelled fully. EA Sports' executive vice-president at the time, Andrew Wilson
, stated that he was "disappointed" that the game did not meet the high expectations. No cover star was chosen prior to the cancellation.