Advertising BlurbsPC Player Magazine DK (December, 1998):
Santa Power says:
AIN'T GONNA BE NO X-MAS
- THE WORLD IS COMING TO AN END
Be Bruce Willis and save the world!
"...the most frantic, explosive, 3D engrossing environment game in the world." - Official PlayStation Magazine
Contributed by Apogee IV (2336) on Jan 20, 2007.
BRUCE WILLIS TEAMS UP WITH ACTIVISION ON
UPCOMING ACTION-SHOOTER GAME
Willis Set to Star as Industry's First Virtual Buddy
Los Angeles, CA, January 22, 1997 -- Film superstar Bruce Willis will deliver gaming justice in Activision Inc.'s (Nasdaq: ATVI) upcoming arcade-style action shooter Apocalypse. The title marks the first time that an original creative property has been designed specifically for an actor of Willis' magnitude on the Sony PlayStation.
In the great tradition of Hollywood buddy pictures, Willis will star as the player's partner, the interactive entertainment industry's first virtual partner. Activision will utilize revolutionary cyber-scanning and motion capture techniques to create an entirely computer-generated 3-D character based on Willis. As part of his multi-million dollar package, Willis received an equity interest in Activision and a profit participation in the title. The deal was brokered by Willis' agent, Arnold Rifkin, William Morris Agency Worldwide Head of Motion Pictures and Lewis Henderson of the William Morris New Media Department. The announcement was made today by Bobby Kotick, Chairman and CEO, Activision, Inc. Apocalypse, Activision's newest franchise for the console platform, is expected to ship this Fall.
"When these cats from Activision showed me the new graphics and interaction of this software on Apocalypse, I was blown away," states Willis. "There is nothing on the market like it. All other games immediately become obsolete. I'm proud to be working with Activision on our new game Apocalypse."
"With approximately eight million PlayStations in households worldwide, there now exists an installed base sufficient to support a title with the widespread mass market appeal of a star like Bruce Willis," states Kotick. "Activision is excited to present powerful new technologies that allow us fully to capture Bruce's aggressive dynamism and create unparalleled, explosive and action-packed gameplay."
Apocalypse is set in a dark, violent future where science and religion have become competing pillars of society, each offering their own version of salvation. Wielding weapons based on nanotechnology, players must fight side-by-side with their virtual partner to defeat The Four Horsemen of the Apocalypse and prevent the end of humanity.
Apocalypse will feature a new proprietary animation system and engine technology that Activision has been developing over the past two years. The game will deliver stunningly smooth, lightning-quick explosions, character movements and special effects.
Contributed by Jeanne (75634) on May 16, 2004.
APOCALYPSEThe end of the world is near. You're Bruce, starring as Trey Kincaid, nano-physicist and sole defender of the world. It's up to you to defeat the Four Horsemen before it's happy trails to us all...
IT'S RAW ACTION
Take control of Bruce Willis, one of the greatest action stars of all time, motion-captured and cyberscanned for the most intense hard-core action ever. Killer cinematics unveil a doomsday plot.
DESTROY IT ALL
Explore multi-level war factories, prisons, sewers and more. Level everything to the ground in 360 degree battle-anywhere environments that echo with explosive sound effects.
LOCK AND LOAD
Brave the dismal future against up to 20 on-screen enemies. Good thing you can don multiple weapons at once like rip lasers, flame-throwers, semi-automatics, and homing missiles.
Contributed by Jeanne (75634) on Nov 24, 2003.