Advertising Blurbs
Press Release:
Beyblade Ships for PlayStation®
Action/Arcade Videogame Captures Excitement of Popular T.V. Series
LOS ANGELES, CA - December 5, 2002 - Crave Entertainment today announced
that Beyblade, for the PlayStation® game console, shipped. Beyblade
captures the excitement of the popular television series based on a
traditional Japanese spinning-top game called Bei-goma, which is emerging as
a sports entertainment phenomenon.
In Beyblade, players become active competitors as they use strategy to build
and customize their battle equipment in pursuit of becoming the World
Beyblade Champion. Each Beyblade is as unique as its owner. Players may
customize the assembly of five key parts - The Bit, Attack Ring, Weight
Disk, Spin Gear and Blade Base. The series airs daily on ABC Family kids'
action/adventure block in the U.S. and on YTV in Canada.
"Beyblade is a rapidly growing property that is being supported with a
variety of merchandising, promotional and advertising programs during the
holiday season and beyond," said Ron Scott, President at Crave
Entertainment. "Our game will let fans enter the world of Beyblade, become
active competitors, and experience the excitement of a Beyblade tournament
on a first-hand basis."
"Crave is a terrific partner for the videogame category on Beyblade.
Moreover, we are enthusiastic about their contribution to our marketing and
merchandising programs and we are confident that the growing number of
Beyblade fans will enjoy this outstanding product," says Sid Kaufman,
Executive Vice President Worldwide Licensing and Merchandising.
The game features more than ten different characters to choose from based on
the anime style of the television show and the ability to battle a wide
variety of AI controlled opponents as skills are mastered throughout the
game. Players can defeat an opponent by knocking them out of the stadium or
playing a game of "cat and mouse" with them until they no longer spin.
An intuitive control scheme allows users to quickly master the combat
system. The game includes a fun tournament mode as well as the versus mode
that allows players to challenge a friend. All of the action inside the
Beystadium is accompanied by commentary. Hip sound effects are reminiscent
of the Beyblade television show.
Through d-rights, Inc. and Corus Entertainment's Nelvana, merchandising
agent, Hasbro has the rights to manufacture tops and other toys based on the
Beyblade sports entertainment brand in the U.S. and various other countries.
Originally Beyblade products are marketed, manufactured and distributed in
Japan by Takara Co.
Corus Entertainment is a Canadian-based media and entertainment company.
Corus is Canada's market leader in both specialty TV and Radio. Corus also
owns Nelvana Limited, one of the world's largest international producers and
distributors of children's programming and products. The company's other
interests include music, television broadcasting and advertising services.
A publicly traded company, Corus is listed on the Toronto (CJR.B) and New
York (CJR) Exchanges. Corus' Web site can be found at
corusentertainment.com.
About Crave Entertainment:
Based in Los Angeles, California, Crave Entertainment is a privately held
publisher of videogame entertainment products. The company's best-selling
line-up features top brands and franchises such as Ultimate Fighting
Championship and Tokyo Extreme Racer.
Crave produces games for the major console platforms including Game Boy®
Advance, Nintendo GameCubeTM, the PlayStation® game console, PlayStation®2
computer entertainment system, the Xbox(tm) video game system from
Microsoft,
and for the PC. For more information about Crave Entertainment, please visit
http://www.cravegames.com.
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Contributed by skl (1163) on Mar 01, 2004.
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