PlayStation

Tomb Raider III: Adventures of Lara Croft

Advertising Blurbs

Lara Croft returns in her most daring adventure to date--Tomb Raider 3! In a quest to find four mysterious artifacts from the heart of an ancient meteorite, Lara journeys through five challenging adventures packed with new puzzles, hidden traps and ruthless enemies! From the jungles of India to the icy wastes of Antarctica, across the rooftops of London and into the depths of Nevada's mysterious Area 51, Lara has new vehicles, weapons and moves to outwit her foes. Be ready for anything and prepare to be amazed!

Features

* Enemies exhibit pack behavior with improved AI
* New landscape system for smoother surfaces and architectural structures
* Faster game engine
* Semi-transparencies on any surface for dramatic lighting effects
* New moves including crawl, monkey swing, and speed dash


Contributed by Evilhead (1039) on Nov 18, 2005.

Eidos Interactive Prepares Mass Marketing Blitz for the Thanksgiving Release of Tomb Raider III: The Adventures of Lara Croft

Includes a Fully Integrated Television, Print, Outdoor and Online Campaign

SAN FRANCISCO--Nov. 12, 1998-- The apex of propelling Lara Croft into a whole new realm of visibility will take place over the next few weeks prior to the scheduled pre-Thanksgiving launch of Tomb Raider III: The Adventures of Lara Croft.

With a multi-million dollar print and television ad campaign, wall paintings, billboards, bus wraps, a wide variety of retail promotions, Internet and direct mail campaigns, Eidos is alerting the world that its cover girl of gaming will star in her third PlayStation and PC game.

"With the awareness of Lara Croft and the Tomb Raider franchise hitting a fever pitch, our focus for Tomb Raider III is on the mainstream consumer with an integrated, high-powered, outdoor, TV, print, and online campaign," said Paul Baldwin, vice president of marketing, Eidos Interactive.

Eidos plans to air its 30-second national and cable television spots featuring a James Bond theme. In addition, Lara Croft will be featured in Sony Computer Entertainment America's PlayStation campaign consisting of 30-second national television spots with a media buy that includes high-profile programs such as "X-Files," "Friends," "Dawson's Creek," "Newsradio," and "King of the Hill."

Larger-than-life Lara Crofts will grace city streets when Lara debuts on urban buses, billboards and 60-foot tall wall paintings. Tag lines such as "Around here no mission is impossible" compare Lara Croft to action superstars of yesterday and today.

An extensive game book and consumer print ad program will run in high profile publications such as Details and Spin as well as a wide variety of retail promotions and direct mail campaigns. Online advertising includes banner and button advertisements, special online promotions with LifeSavers candy and Geffen Records, as well as Eidos' Tomb Raider.com, a site that averages thousands of hits per day.

Tomb Raider and Tomb Raider II starring Lara Croft sold more than 9 million copies for the PlayStation and PC. This year, grass roots fever created a whirlwind demand for Lara from the coffee table book, Lara's Book contributed to by noted author Douglas Coupland, to comic strips such as the nationally-syndicated "FoxTrot" by Bill Amed and cover stories in specialty gaming publications.

Eidos Interactive, Inc. is a leading developer and publisher of interactive entertainment products for the PC, PlayStation, and Nintendo 64 as well. Eidos Interactive is part of London-based Eidos plc (Nasdaq:EIDSY) with additional offices in San Francisco, Paris and Hamburg, Germany.



Eidos plc also includes Eidos Technologies, a software-based video compression company, Glassworks, a state-of-the-art post-production facility specializing in digital special effects for the television, feature film and advertising industries. More information on Eidos Interactive's line of products can be found on the Internet at http://www.eidosinteractive.com.


Contributed by skl (1163) on Mar 31, 2004.

Eidos Interactive's Tomb Raider III Is Now Available





SAN FRANCISCO--Nov. 23, 1998-- Lara Croft is back and she's better than ever. Tomb Raider III: Adventures of Lara Croft, the third installment in Eidos Interactive's best-selling Tomb Raider game franchise, is available now for both the PlayStation and PC format.

Tomb Raider III: Adventures of Lara Croft sends action-adventurer Lara Croft to five different locations -- the dark streets of London, the jungles of India, a South Pacific island, the Nevada desert and Antarctica. Here, she battles mutant creatures, humans and even plants warped by radiation from a dormant meteor that crashed into the sub-polar ice centuries before.

Core Design, the wholly owned subsidiary of Eidos that created Lara Croft and the series of games, has hatched a number of major improvements to the title. In addition to costume changes, new and enhanced moves for Lara, and new vehicles, Tomb Raider III features an array of technical and visual enhancements. An improved graphics engine will deliver the crispest detail and highest-resolution graphics ever seen in the series, making Tomb Raider III Lara Croft's best looking adventure yet.

Additional improvements include the ability for players to choose the order in which they play the levels, amazing new weather and special effects, and vastly upgraded artificial intelligence for Lara's enemies.

"Core Design has really outdone themselves with Tomb Raider III. The technical, visual and gameplay improvements make it the most exciting of the series by far," said Mike McGarvey, COO of Eidos Interactive.

Eidos Interactive, Inc. is a leading developer and publisher of interactive entertainment products for the PC, PlayStation, and Nintendo 64. Eidos Interactive is part of London-based Eidos plc (NASDAQ:EIDSY), with additional offices in San Francisco, Paris and Hamburg, Germany. Eidos plc also includes Eidos Technologies, a software-based video compression company, and Glassworks, a state-of-the-art post-production facility specializing in digital special effects for the television, feature film and advertising industries.

More information on Eidos Interactive's line of products can be found on the Internet at http://www.eidosinteractive.com .


Contributed by skl (1163) on Mar 31, 2004.