Advertising Blurbs
Press release (25th July 2006):
American McGee's Bad Day: LA To Be Published by Industry Newcomer Lexicon EntertainmentBath, July 25th, 2006 – Industry newcomer Lexicon Entertainment today announced that the highly anticipated "American McGee's Bad Day: LA" PC version will be the first of many products to be published within the UK and other PAL territories.
With the financial muscle to be a major player in the market, Lexicon sees Bad Day: LA as a huge coup to start their publishing division. The product is due to launch Q4 2006. "American McGee's: Bad Day LA," 3rd Person action/adventure, was developed by Enlight Software originally and will be distributed into several European territories. A distribution deal is in place with a large publisher and will be announced shortly.
McGee's latest game, "Bad Day LA," is a spoof of disaster films like "The Day After Tomorrow." "In simple terms, 'Bad Day LA' is every blockbuster disaster film funneled into one insane day as experienced from the perspective of the world's ultimate politically incorrect antihero," McGee said, adding that the story and events are meant to humorously highlight what he called the ridiculous nature of the "fear culture" in the U.S.
Los Angeles resident McGee said that the game will bring the vibe of the city into this context. For example, in the midst of natural disasters, the game's residents remain on their cell phones as they watch citizens on fire run down the street.
The protagonist is a homeless man who abandoned his privileged life as a successful Hollywood agent after losing his self-respect. McGee said supporting characters in the game are a recognizable cross section of broad stereotypes, including a blond Beverly Hills bimbo, a Hispanic yard worker, a gung-ho action hero and a middle-class white kid.
Although the game will not use celebrity talent, McGee said certain household names provided inspiration for several of the main characters. Among those he cited are Dave Chappelle, Haley Joel Osment, Danny Trejo, Arnold Schwarzenegger and Paris Hilton.
"We are excited about publishing Bad Day: LA "said Emily Booty, Sales and Marketing Director for Lexicon "To publish the product within specified territories ensures that we keep to our word in distributing and publishing quality products. We have been looking all over the world for new, innovative products and Bad Day: LA was perfect for us in stamping our mark on the market."
'Lexicon Entertainment was a perfect partner to publish Bad Day: LA in Europe' said Trevor Chan, Chairman of Enlight Software. 'They have shown from the start enthusiasm for the product and we are confident that the product will be a huge success'
Official Bad Day: LA Website – http://www.enlight.com/bdla/
Contributed by Sciere  (118122) on Aug 27, 2006.
Press release (26th April 2005):
American McGee Presents: Bad Day L.A. In Development For Xbox And PCThird-Person Action/Adventure Satirical Comedy Challenges Gamers To Save Los Angeles From Aliens, Zombies and Natural Disasters
LOS ANGELES - April 26, 2005 - American McGee Presents: Bad Day L.A., a third-person action/adventure game that will weave a wild storyline and a unique art style, is currently in development for the Xbox® video game system from Microsoft and the personal computer. Developed and published by Enlight Software, Ltd.; conceived, designed and executive-produced by American McGee, Bad Day L.A. is expected to be available in Q1 2006.
"Bad Day L.A. will give gamers a one-of-a-kind experience - from the astonishing graphical art style to the atypical storyline featuring zombies, earthquakes, fires and terrorist attacks, to the reluctant and cynical politically incorrect hero - those who play it will never forget it," said American McGee, executive producer for the game. "Bad Day L.A. features awesome combat, a variety of mission scenarios, and a main character whose constant cynical wisecracking and 'every man for himself' attitude make him one of the most hilarious and politically incorrect game 'heroes' to date. Bad Day L.A. is sure to offend half of America while giving the other half a much-needed escape from their everyday fears."
Bad Day L.A. will plunge the player into a deep and comedic storyline that plays off the "fear culture" of modern America with a tongue-in-cheek comedic twist. Set in modern-day Los Angeles, Bad Day L.A. will satirize the City of Angels and disaster films while combining a fantastical art style, groundbreaking collaborative gameplay elements and a heavy dose of dark satire to create a truly unforgettable experience.
In Bad Day L.A., players are thrust behind the shopping cart of a homeless man turned city-saving crusader, Anthony Williams, a reluctant hero who left behind the privileged life of a successful Hollywood agent after losing his self-respect. Anthony survives in his cocoon of destitution and isolation in Los Angeles until it all suddenly goes downhill and Los Angeles comes under attack from zombies, terrorists, earthquakes and other untold disasters. Facing complete annihilation, Anthony is reluctantly forced to begin a cynical quest for salvation. Using only his street smarts and the environment to stay alive, he must save the very city he loathes and its citizens whom he detests, and, in the end, escape what has become a very Bad Day in L.A.
Bad Day L.A. will boast a flat graphical art style developed by "Kozyndan," a highly acclaimed LA-based art team, which will give the game an unmistakable and totally unique look and feel.
Bad Day L.A. will feature ten expansive game levels based on real-world Los Angeles neighborhoods, including Hollywood Boulevard, Venice Beach and Beverly Hills, and each will provide gamers with different challenges and experiences. To fight their way through this battered Los Angeles, players will be armed with an eclectic mix of everyday armaments and bizarre and humorous weaponry, from the mundane firearm to the more improvisational spray paint can flamethrower.
American McGee Presents: Bad Day L.A. is expected to be available in Q1 2006.
For more information, please visit the game's official Web site at www.enlight.com/baddayla.
Contributed by Sciere (118122) on Aug 27, 2006.
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