Kwari Ad Blurbs (Windows)

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Advertising Blurbs

Press release (15th January 2007):

    Make A Killing Online In 2008

    Kwari launches online PC game that pays out

    London, UK (15th January 2007)
    – London-based games publisher, Kwari, is pleased to announce the European launch of its revolutionary skill-based, online first-person shooter (FPS), which can be downloaded for free from

    Kwari’s launch heralds a brand new concept in gaming for the PC. The game combines the action and adrenalin of an FPS, similar in style to games like Quake® and Unreal Tournament®, but with a money mechanic designed into the DNA of the game and massive cash prizes.

    The FPS genre has long been the mainstay of the PC platform, utilising high-end processing power, graphical capabilities, and fast internet connectivity for global multiplay and tournaments, but this is the first time the PC has seen a game of this nature with such broad appeal.

    Described controversially as ‘cash for kills’, Kwari is a natural evolution for PC gaming. Online poker witnessed a similar progression becoming a multi-billion dollar industry virtually overnight. Kwari, however, is entirely skill-based and all money players put into the game is taken out by players. Unlike expensive subscription-based and pay-per-play models, Kwari sells players ammo to use in the game at a cost of $5 for 5000 rounds, meaning the player can be as frugal or extravagant as they choose.

    The game uses a state-of-the-art skill matching system that places players of similar ranking together, ensuring accessibility to all and not just the gaming elite. Money can be won by shooting other players, or by collecting keys to unlock hourly, daily, monthly, and quarterly jackpots – the latter of which is expected to exceed $250,000 as the number of players rapidly increases.

    Ultimately, Kwari is expected to attract hundreds of thousands of players globally because of the genre’s popularity and low barrier to entry. To make this possible, the platform fuses Massively Multiplayer Online (MMO) technology, a pioneering 3D engine, and some of the most advanced financial transaction systems available to ensure total infallibility and benchmark playability.

    “Whether you’re playing a sport, a card game, or a computer game, as soon the opportunity to win money is introduced, the whole dynamic of a game and the way you play it changes forever,” said Eddie Gill, founder and creator of Kwari. “What we’ve intentionally created with Kwari is an environment which presents everyone with an equal opportunity to win that money, based on a style of game everyone knows how to play.”

    Al King, marketing Director of Kwari, said, “Unlike games you buy from retail, Kwari is free to download. Our model also allows us to keep adding new levels and extra content over time, so the game will keep on getting bigger and better.” He added, “Pre-launch support for the game has been fantastic and the whole concept will undoubtedly spark considerable debate.”

    The game is now available to download for free at Players must be over 18 years of age. Kwari is part of the PEGI Online Rating System.

    Contributed by Sciere (505796) on Jan 15, 2008.