As a person who does not know much about console gaming, I was really surprised when I saw the news about Halo 3, Microsoft's game for its Xbox 360 system, on CNN. They were talking about a possible greater first-day sales than Spider Man 3 movie! I then searched the net and Halo 3 was indeed everywhere! For example, you can read a coverage of the release of the game in USA Today. Are we witnessing "the biggest video game roll-out ever"? With Halo 3, I just realized how big the game industry has become.