After years of the Blu-ray vs HD-DVD wars, Blu-ray has proved victorious after the HD-DVD founder, Toshiba, said that continuing to support the failed format was damaging the industry as a whole and so they have decided to axe the format. Toshiba stopped manufacturing HD-DVD players soon after the announcement and it is believed that the few remaining studios supporting the format will move to Blu-ray as there contracts with HD-DVD run out.

Recently Microsoft announced they will stop manufacturing the HD-DVD attachment for the Xbox 360 and have expressed that they may be making Blu-ray attachment in the future.

A major reason for the Blu-ray success is the inclusion of the player in all of the Sony PS3s as it managed to get about 10 million Blu-ray players to consumers.