According to founder Trip Hawkins, "The original name had been Amazin' Software. But I wanted to recognize software as an art form and wanted to change it to SoftArt. But Dan Bricklin of Software Arts asked us not to use that name. So, in October of 1982 I called a meeting of our first twelve employees and our outside marketing agency and we brainstormed and decided to change it to Electronic Arts."
Quote from Gamasutra.