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Alternative Software Ltd.

Moby ID: 1668

Overview edit · view history

Alternative Software is a game company based in Castleford in Yorkshire, England (UK). It initially specialized in budget games for 8-bit cassette-based machines such as the Spectrum and C64. The company was established by Roger Hulley, by acquiring the brand and the game Henry's Hoard, previously owned by Mick Robinson and Martyn Brown.

Alternative's titles were initially mostly new releases, although a few were reissues from other companies such as Durrel. They also released licenses ranging from Thomas the Tank engine to Andy Capp to Doctor Who.

Several games were based on well-known children's characters, notably Thomas The Tank Engine, Fireman Sam and the best-selling Postman Pat. Educational titles emerged soon after, followed by a series of collectable CD-ROMs and computer accessories.

More recently, Alternative has enjoyed success with titles based on major film licenses, particularly The Lord of the Rings trilogy, The Hulk, Shrek, Ice Age 2 and Wallace and Gromit.

Alternative is also involved with sports titles such as Super League Rugby League for PlayStation 2, Xbox and PC and its 2005 sequel Super League Rugby League 2.

Alternative acquired new character licenses with leading licensors such as Marvel, DreamWorks and Aardman Animations.

In 2006 it launched Frankie Dettori Racing on PlayStation 2, Xbox and PC, plus it started releasing mobile phone games.

It has also now joined Game Republic, an influential regional alliance of high-tech companies operating in the computer and video games business.

Credited on 222 Games from 1986 to 2020

Displaying most recent · View all

Rugby Union Team Manager 3 (2020 on Windows, Macintosh)
Lunch A Palooza (2020 on Windows, PlayStation 4, Xbox One...)
The Copper Canyon Dixie Dash (2020 on Nintendo Switch)
Profane (2019 on Nintendo Switch, Macintosh, Windows)
MMA Team Manager (2019 on Windows, Macintosh)
Football Director 2019 (2018 on Windows)
National Rugby Manager (2018 on Windows)
Rugby League Team Manager 2018 (2017 on Macintosh, Windows)
Skool Daze Reskooled (2017 on iPad, Android, Windows...)
Rugby Union Team Manager 2017 (2016 on Macintosh, Windows)
Bug-N-Out (2016 on Windows)
MOP: Operation Cleanup (2016 on PlayStation 4, Macintosh, Wii U...)
Rugby League Team Manager 2015 (2015 on Windows)
My Family Creative Studio (2015 on Windows)
Wildlife Creative Studio (2015 on Windows)
Rugby Union Team Manager 2015 (2014 on Windows)
Jonah Lomu Rugby Challenge (2011 on Xbox 360, PlayStation 3, PS Vita...)
Rugby League 2 (2005 on PlayStation 2, Xbox, Windows)
Dreamworks Madagascar: Paint & Create (2005 on Windows)
NRL Rugby League (2003 on Xbox, PlayStation 2, Windows)

[ view all ]

History +


Company established in the UK by Roger Hulley by acquiring the brand previously owned by Mick Robinson and Martyn Brown.

Trivia +

Company location and contact (1990)

Alternative Software Limited

Units 3-7 Baileygate Industrial Estate


West Yorkshire


United Kingdom

Telephone : 0977 790243

Company location and contact (1986)

Alternative Software Limited
Units 3-6 Baileygate Industrial Estate
West Yorkshire
United Kingdom

Telephone : 0977 797777

Address & Contact : Customer Support (2005)

World Wide Web: http://www.alternativesoftware.com

E-mail: [email protected]

NOTE: E-mail is for technical issues only.

Please note that online support is available in English only.


Alternative Software Customer Support

PO Box 109


West Yorkshire

WF10 4TA


Contact a Customer Support representative on +44(0)1977 555 000;

Fax: +44(0)1977 555 111 between the hours of 10:00am and 4:00pm Monday through Friday, except holidays.

Related Web Sites +


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