XARM

XARM FU and XARM Unleashed were mobile games based on the XARM MMA/Arm Wrestling sport and brand.

The app was developed in Unity and allowed for video streaming within the game of real coaches demoing actual XARM moves, locks and holds as power-ups. Over 40hrs of live training videos were shot in a warehouse in Downtown LA.

In 2010, XARM was launched by On the Fly Media, a Los Angeles based company founded by Art Davie, Wyndham Chow and Alan Winters.

The XARM app held a top 3 position on the Apple Store in the sports category for 3 months and has an App Store rating of 4 stars.