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Tectoy S.A.

Moby ID: 2901

  • Tec Toy S.A. (from 2000 to 2007-12)
  • Tec Toy Indústria de Brinquedos S.A. (from 1987-09-18 to 2000)

Overview edit · view history

Tec Toy Indústria de Brinquedos S.A. was founded on 18th September 1987 in Brazil by Daniel Dazcal. As Sega's Brazilian subsidiary, they held an official license to manufacture Sega consoles and games, acted as the official distributor in Brazil and South America, and both manufactured and localized Brazilian versions of Sega products as the high-end products seemed to be too expensive and unsuitable for the Brazilian market. Their modified games were either new games (e.g. Street Fighter II'), games converted from Game Gear back to the Master System (e.g. Sonic Blast) or games where they modified the characters to appeal to Brazilian audiences.

A well-known example is the Wonder Boy Series, where they replaced the hero Tom-Tom with Mônica, a girl with a powerful strength and her blue rabbit sidekick toy Sansão (Samson in the English version), which her arch-enemy Cebolinha (Jimmy Five) is always plotting to steal and make knots on its ears. This was based on the comic Turma da Mônica (Portuguese for "Monica's Gang"), created by Maurício de Sousa. Wonder Boy in Monster Land thus became Mônica no Castelo do Dragão (Monica in the Dragon's Castle) and Wonder Boy III: the Dragon's Trap became Turma da Mônica em: O Resgate (Monica's Gang in: The Rescue).

Due to Tec Toy's efforts, Sega's past systems have enjoyed a much larger success in those regions than in the rest of the world. Even now, many people can't afford the brand new consoles there, and instead buy the older consoles which are cheaper to manufacture. The region is therefore often referred to as The Lost World of Gaming. Long after Sega ceased support for certain consoles, there were still releases in Brazil.

The company also made several versions of the SMS, including the SMS Girl (reminiscent of the Master System II, but in pink, grey and purple candy-like pastel colours). The SMS Girl is a portable Master System that outputs the video as a wireless signal that can be picked up on a TV at close range. It was also the first attempt to aim a game system squarely at a female audience, preceding the Hello Kitty Dreamcast. Several wireless SMS systems were made, another notable example is the SMS Compact. Some of them, like the Master System Handy, were built as a controller with 27 games in the memory. They also manufactured different Mega Drive and Game Gear clones/models. In 2002, the Mega Drive was re-released with a built-in Master System. The latest version of the Master System is called "Master System III Collection". It uses the same design as the North-American Master System II (Master System III in Brazil), but is white and comes with 74 games built-in on an internal ROM.

After completely shifting to video games and systems in 1998, the company now targets a broader audience with audio, mp3 players, DVD players and karaoke systems.

Credited on 699 Games from 1989 to 2018

Displaying most recent · View all

Atari Flashback 8 (2017 on Dedicated console)
Atari Flashback Portable (2017 Edition) (2017 on Dedicated handheld)
Atari Flashback 7 (2016 on Dedicated console)
Boomerang Sports Peteca (2010 on Zeebo)
Boomerang Sports Queimada (2010 on Zeebo)
Zeebo Extreme Bóia-Cross (2009 on Zeebo)
Zeebo Extreme Jetboard (2009 on Zeebo)
Boomerang Sports Vôlei (2009 on Zeebo)
Toy Raid (2009 on iPhone, Zeebo)
Zeebo Extreme Baja (2009 on Zeebo)
Boomerang Sports Tênis (2009 on Zeebo)
Zeebo Extreme Corrida Aérea (2009 on Zeebo)
Zeebo Extreme Rolimã (2009 on Zeebo)
Master System Evolution (2009 on Dedicated console)
Mega Drive 4 Guitar Idol (2009 on Dedicated console)
Poga (2009 on Dedicated console)
Double Dragon (2009 on Zeebo)
FIFA Soccer 09 (2009 on Zeebo)
Zeebo (included games) (2009 on Zeebo)
DVD Dancemachine DVT-F800 (2009 on Dedicated console)

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History +

November 4th, 2009

Zeebo is launched in Mexico.

May 25th, 2009

Zeebo, Tec Toy's new console is launched in Brazil, initially in the city of Rio de Janeiro.

November 12th, 2008

In a joint venture with Qualcomm, Tec Toy announces a new console, Zeebo, to be released in 2009.

December 2007

The company releases a new website, with a new logo and a new line of products. Besides the Nabaztag gadget and a Digital TV receptor for computers, it releases a new portable Mega Drive.


The company join forces with Level UP! Interative S.A. to release their online games in Brazil.

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Trivia +

Mailing address (as of 2008):

Rua Aruanã, 145-A

CEP 69075-040



Mail (circa 1991):

Estrada Torquato Tapajós, 5408
Cep 69.090
Bairro Flores
AM C.G.C. 22.770.366/0001-82

Related Web Sites +


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