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Avalon Interactive

Also Known As +

  • Virgin Interactive Entertainment (Europe) Ltd. (from 1993 to 2003)
  • Virgin Games, Ltd. (from 1991 to 1993)
  • Virgin Mastertronic Ltd. (from 1988 to 1991)
  • Virgin Games, Ltd. (from 1983 to 1988)

Overview edit · view history

Richard Branson expanded his Virgin business into computer games in the early 80s, initially concentrating on the ZX Spectrum. Within a few years they had an impressive roster of licenses, such as many Taito arcade games and UK publishing of Synergistic titles.

The company bought out Mastertronic in 1989, briefly using the name for reissues and Virgin Mastertronic for full-price titles.

In 1993, they became Virgin Interactive Entertainment, before eventually working with Electronic Arts. Ultimately they were bought by Titus as a subsidiary and the name Virgin Interactive Entertainment was used until April 2003.

The name was changed to Avalon Interactive in May 2003 and it was responsible for the European distribution of the group's games.

Credited on 433 Games from 1983 to 2006

Displaying most recent · View all

Return to Mysterious Island (2004 on Windows, Windows Mobile, Macintosh...)
Lights Out (2004 on Windows)
Baldur's Gate: Dark Alliance II (2004 on PlayStation 2, Xbox, Xbox One...)
Icewind Dale: The Ultimate Collection (2003 on Windows)
The Cameron Files: Pharaoh's Curse (2002 on Windows)
Baldur's Gate II: The Collection (2002 on Windows, Macintosh, Linux)
Icewind Dale / The Art of Magic: Magic & Mayhem (2002 on Windows)
Icewind Dale II (2002 on Windows)
Downforce (2002 on PlayStation 2)
European Super League (2002 on Game Boy Advance)
Baldur's Gate: Dark Alliance (2001 on Linux, Windows, PlayStation 2...)
NightStone (2001 on Windows)
Lotus Challenge (2001 on PlayStation 2, Xbox, GameCube...)
Icewind Dale + Icewind Dale: Heart of Winter (2001 on Windows)
Codename: Outbreak (2001 on Windows)
Magic & Mayhem: The Art of Magic (2001 on Windows)
DNA: Dark Native Apostle (2001 on PlayStation 2)
Xena: Warrior Princess (2001 on Game Boy Color)
Baldur's Gate II: Throne of Bhaal (2001 on Windows, Macintosh)
Original War (2001 on Windows, Macintosh)

[ view all ]

History +


The company is acquired by Titus Interactive.


Virgin Interactive Entertainment (Europe) launches the White Label brand of value-priced software in Europe.


After acquiring Mastertronic Ltd., Virgin merges with the company as Virgin Mastertronic Ltd.


Virgin Games, Ltd. acquires the name Rabbit Software and uses it to launch a publishing label for mid-priced titles.

Trivia +

Company location (1996):

Virgin Interactive Entertainment (Europe) Ltd.

2 Kensington Square,


W8 5RB,

United Kingdom

In early 1984, the mother company Virgin Entertainment founded the airline Virgin Atlantic. During the first three months until April 01, 1984, almost all employees of Virgin Games (except programmers and technical staff) worked as marketing department of Virgin Atlantic.

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