Bandai Co., Ltd.

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Bandai considers character merchandising as their core business model. The developed characters are promoted through several entertainment ventures such as toys, card products, plastic models, game software, animated TV-series and confectionery. Main product lines are Mobile Suit Gundam, Digimon, Power Rangers and Tamagotchi. History

Bandai Co., Ltd. was established in July 1950 and sold celluloid, metallic toys and rubber swimming rings. Astroboy is their first toy that is based on a TV-character.

In 1980 they launched the Gundam plastic model toy series which became a huge success and surpasses 100 million units in cumulative sales in 1984 and 300 million in 1999.

In 1978 Bandai Publishing was established and their first electronic game success was LSI Baseball. The Mobile Suit Gundam computer game series became another huge success topping 20 million sales in 2004.

In 2005 Bandai spun off their computer games division and established Bandai Games Inc..

Credited on 358 Games from 1977 to 2019

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Tamagotchi On: Fairy (2019 on Dedicated handheld)
Tamagotchi On: Magic (2019 on Dedicated handheld)
Eevee × Tamagotchi (2019 on Dedicated handheld)
Dragon Ball FighterZ (2018 on Windows, PlayStation 4, Xbox One...)
Digimon World: Next Order (2017 on PlayStation 4, Nintendo Switch, Windows)
Super Dimension Fortress Macross: Ai Oboete Imasu ka (Hybrid Pack) (2012 on PlayStation 3)
Pac-Man Party (2010 on Wii)
Digimon Story: Lost Evolution (2010 on Nintendo DS)
Clash of the Titans: The Videogame (2010 on Xbox 360, PlayStation 3)
Appleseed Tactics (2009 on Browser)
Dragon Ball Z: Infinite World (2008 on PlayStation 2)
One Piece: Unlimited Adventure (2007 on Wii)
Digimon World: Dawn (2007 on Nintendo DS)
Digimon World: Dusk (2007 on Nintendo DS)
Digimon World: Data Squad (2006 on PlayStation 2)
Battle Stadium D.O.N (2006 on PlayStation 2, GameCube)
Digimon World DS (2006 on Nintendo DS)
.hack//G.U. Vol. 1//Rebirth (2006 on PlayStation 2)
IGPX: Immortal Grand Prix (2006 on PlayStation 2)
Kinnikuman: Muscle Generations (2006 on PSP)

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History +

May 2nd, 2005

The company acquires Namco Ltd. for about $1.7 billion. The merged companies will form Namco Bandai Holdings Inc., led by Bandai President Takeo Takasu and Namco Vice Chairman Kyushiro Takagi.

October 1st, 1997

Bandai Co., Ltd. and Sega Enterprises merge, forming the new company Sega Bandai, Ltd.

July 5th, 1950

Company founded.

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