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APh Technological Consulting


APh, located in Pasadena, California, was hired by Mattel in 1976 to help design what became the Intellivision system; eventually they programmed the system's software, most of the development tools, and all of the first Intellivision, M Network and Keyboard Component games.

The staff of graduates and students from the nearby California Institute of Technology, under APh President Glenn Hightower, designed and programmed the games. Dave James, an artist from the Mattel Design & Development Department, worked with APh to define the Intellivision graphics (including the familiar running-man animation).

In addition to their work for Mattel, APh had many non-videogame contracts, so they survived the 1983 industry collapse in good shape. Still at the same location, today they program computer processors embedded in everything from consumer products to spacecraft.


Advanced Dungeons & Dragons: Treasure of Tarmin Cartridge(1983)
Sharp Shot(1983)
Adventures of TRON(1983)
Advanced Dungeons & Dragons Cartridge(1982)
Royal Dealer(1982)
Frog Bog(1982)
Star Strike(1981)
Triple Action(1981)
Sub Hunt(1981)
Space Armada(1981)
US Ski Team Skiing(1980)
NBA Basketball(1980)
Major League Baseball(1980)
NASL Soccer(1980)
PGA Golf(1980)
Sea Battle(1980)
Horse Racing(1980)
Electric Company Word Fun, The(1980)
Armor Battle(1979)
NFL Football(1979)
Electric Company Math Fun, The(1979)
Las Vegas Poker & Blackjack(1979)
Las Vegas Roulette(1979)
ABPA Backgammon(1979)
NHL Hockey(1979)
Space Battle(1979)
Auto Racing(1979)


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