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Attention to Detail Limited


Attention to Detail Limited was a software development company that developed leisure titles, business software, designed electronics for the arcade, and created many development tools. It was started in the front room of a house in September 1988 by 5 graduates from Birmingham University, Chris Gibbs, Fred Gill, Martin Green, Jon Steele and Jim Torjussen, and at its peak the company employed 75 people and occupied 12,000 sq. ft of converted barns in rural Warwickshire (UK).

Leisure products from ATD's past include such titles as Cybermorph, Blast Chamber, Night Shift, Super Sprint, Rollcage and the Sydney 2000 BAFTA award-winning official Olympic Games video game Rollcage II . Other technical developments have included a powerful on-line Windows utility called Triever, Q-Motion for real-time movie playback and video compression, as well as RasterSpeed, which was a patented video board used by Bell Fruit Manufacturing by their arcade leisure division in the early '90's. The company also designed a LEGO Racers attraction at LEGOLAND in Windsor. It opened in 2001.

ATD joined Geoff Brown Holdings Ltd (which includes Silicon Dreams and Audio Motion) in March 1997 and was also part of the GBH Group. The company went into liquidation on 28th August 2003.

Also Known As

  • ATD -- Commonly-used abbreviation


Drome Racers(2002)
Salt Lake 2002(2002)
LEGO Racers 2(2001)
Ducati World: Racing Challenge(2001)
Sydney 2000(2000)
Rollcage Stage II(2000)
Incredible Hulk: The Pantheon Saga, The(1996)
Mutant Penguins(1996)
Blast Chamber(1996)
Blue Lightning(1995)
Indiana Jones and the Fate of Atlantis: The Action Game(1992)
Night Shift(1990)


The company were heavily involved in the unreleased Konix Multi-System console, developing its SDK and several demos, as well as working on a 3D action game called Tunnels of Doom (video footage of this survives and looks extremely promising, however after the machine's cancellation the idea was sold to Mirrosoft, who folded before it could be developed).

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