Incentive Software was a small publisher based initially in Reading, Berkshire, UK. Founded by Ian Andrew, essentially from royalties earned by his Spectrum game Mined-Out which was published by Rod Cousens at Quicksilva.
The maddeningly playable Splat! was the first Incentive release on Spectrum and then C64. The Ket Trilogy adventure games were also released on the Specturm. Moon Cresta for Spectrum and C64 was the biggest chart hit.