Former teacher David Martin founded Martech, a UK company which initially looked at making board/computer game crossovers but ultimately settled on being primarily involved in licensed titles, including digital creations of Zoids, model-turned-singer Samantha Fox and daredevil Eddie Kidd. They also released some games based on characters from the comic 2000 AD.
The original name of the company was Software Communications Ltd, before it became Martech. In 1987 Electronic Arts took a stake in the company, and in 1989 it rebranded as Screen 7 Ltd.
The company closed soon after, with Martin first forming the short-lived Emerald Games before going to to work for Gremlin.