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William Ian Bell

Also Known As

  • Ian Bell

Game Credits


Fast & Furious: Crossroads (2020)   (Head of Studio)
Project Cars 3 (2020)   (Head of Studio)
Project Cars 2 (2017)   (Chief Executive Officer)
Project Cars (2015)   (Head of Studio)
The Walking Dead: Assault (2013)   (Head of Studio)
Test Drive: Ferrari Racing Legends (2012)   (Head of Studio)
Shift 2: Unleashed (2011)   (Head of Studio)
Need for Speed: Shift (2009)   (Head of Studio)
GTR 2: FIA GT Racing Game (2006)   (CEO)


Test Drive: Ferrari Racing Legends (2012)   (Additional Design)
Shift 2: Unleashed (2011)   (Additional Design)
Need for Speed: Shift (2009)   (Design Team)
GTR 2: FIA GT Racing Game (2006)   (Creative Director)
GT Legends (2005)   (Head of Development)
GTR: FIA GT Racing Game (2004)   (Head of Studio)


rFactor (2005)   (Special Thanks)
F1 2002 (2002)   (Additional Thanks)


GTR: FIA GT Racing Game (2004)   (Board Member)

Developer Biography

Ian Bell co-founded SimBin Development Team AB with Henrik Roos and Johan Roos in June 2003. He later left the company and became CEO of Blimey! Games Ltd.

When Blimey's later parent company 10tacle studios AG got into financial troubles, the business and assets of Blimey were sold to Slightly Mad Studios Limited, a studio Bell had founded.

Last updated: Jan 10, 2014