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Forums > Game Talk > SINS OF THE INDUSTRY: Ch. 4, Pt. 3/6: Marketing

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MichaelPalin (1414) on 10/5/2012 8:23 PM · Permalink · Report

The part 3/6 the fourth chapter of The Sins of the Industry is ready for the peer review+. The title of the chapter is "Walking Wallets" and it deals with the commercial relationship between the industry and its customers, the people buying and playing games. The title of this third part is "The Marketing Department" and it revolves around the marketing campaigns, mostly the ones that are promoted through the press.

Remember that the Rules and Good Practices of the Peer review+ are here and the rest of the files here.

Hope you enjoy it and thanks for your collaboration.

Also, a couple of things. I'm taking two weeks off of releasing more chapters/parts, the rhythm of a piece per week is a bit exhausting. And second, the next two pieces are heavyweights: DLC and DRM. But, since it does not matter which one goes first, you can choose the order. I'm looking at both and they are 14 and 17 pages respectively. Boy, those are going to be hard!

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Игги Друге (46653) on 10/6/2012 4:35 AM · Permalink · Report

It should be noted that the release of Gran Turismo for PS3 was prompted by the drawn-out development period. Sony needed a GT to coincide with the release of the console. Naturally, the demo shouldn't have cost as much as it did, but the circumstances were especial.