Game Groups > EA Sports BIG games

The EA Sports BIG label was used for publishing sports games published by Electronic Arts that were focused either on casual gameplay or extreme sports. The branding was conceived by Steven Rechtschaffner, while the word "BIG" in the label's ident was performed by the American beatboxer and rapper Rahzel. All of the games were released on concurrent consoles, handheld platforms or dedicated consoles, with none of the titles ported for personal computers.

The branding was used between 2000 and 2008, after which it was briefly replaced by EA Sports Freestyle (with only three games released under that label). Revived titles from series that belonged to the EA Sports BIG label (FIFA Street and SSX, both from 2012) were released under the conventional EA Sports label.